Unique Search Engine Narrative TM Multi Perspective Story Telling System
Released on: November 4, 2007, 2:55 pm
Press Release Author: Gad Romann / Romann Group
Industry: Advertising
Press Release Summary: New Concept of Telling Various Stories about the Same Brand through Search Engines
Press Release Body: Gad Romann, who is a CEO of Romann Group gave a speech at the The Advertising Club of NY Meetup on September 17, 2007, which generated this BLOG.
Jeff Grill, who hosted the event, said that Gad Romann coined the phrase "branded content."
· One would think this was the case if I could find some info on it online, nonetheless this guy was really cool! · "New Technologies Obscure Brands" · "We need to maintain the Church of The Brand" · Spoke about brand narratives and the combination of consumer narratives and brand narratives · Love this! The only person who touched on collaboration and co creation · We need to "reinvent the narrative" · Search Engine Narrative · He told of a project that he is working on and mentioned the phrase "search engine narrative". I have never heard this before, but I love it!
I wish I could define it for you, but I need further clarification. Gad, if you are out there, write my readers a post on this.
Finally, Gad spoke about media neutral communities and that brands need to be everywhere, right on sir!
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